Fashion Film

I was reading a newspaper online and I stumbled across an article that was about a new film genre. It's called "Fashion Film" and is the new hype amongst designers to advertise their products.
I found some really cool blogs and videos that were made... 

For ARMANI

for MIU MIU

again for MIU MIU

I find them really intrigueing because i love the way they use the lighting in such a purposeful way, nothing is left to chance and also the camera angles and stories of these short films are so hooking.